Reigning Days 

 

“Oh… My… Word, those guys have the makings of a legendary band” Alex Baker, Kerrang!

“…this has blown my mind… absolutely phenomenal”

– James Santer (BBC Introducing)

 

“Fucking ace, nothing more, nothing less”, Noctis Mag

 

The years have shown the best bands are often the ones that remain unafraid of change. The

ones that embrace their own natural evolution, following their hearts first and foremost. Reigning

Days are in many ways a band reborn, and since their formation four years ago, their

accomplishments and travels have been what most British bands dream of – taking them as far

and wide as India, Russia and America. Having just inked up a deal with global booking agents

CAA after extensive support from Radio 1, Kerrang! and US giant KROQ, with an EP and an

album in tow, 2016 is very much shaping up to be their year.

Originally formed as These Reigning Days, the Devonshire trio have been compared to some of

the most exciting British rock bands in recent history, from local heroes Muse to chart-topping

newcomers Royal Blood. And while those comparisons are perfectly just in terms of the

breathtaking ambitiousness of their music, in truth Reigning Days are a band most reluctant to

be pigeonholed.

“We’re just three lads from Devon trying to make waves in a sometimes dull, turbulent scene,”

grins singer/guitarist Dan Steer. “We’re all over the shop with our influences, which works well

for us because we get unique sounds. It’s not as if we’re stuck in one genre like some indie kids!

It’s probably me bringing the electronic influences; I love a good synth pad. But we’ve moved

away from that… the new material is more riff-oriented and about getting the biggest sound

possible.”

The realisation dawned in a most peculiar setting indeed – least of all for three lads from the

South Western seaside. The band were minutes into their set some 4,000 miles away in the

Indian capital of New Delhi when, lo and behold, their synth tracks crashed and left them no

choice but to continue on without them. Most peculiar of all, it was by their own admission the

best thing that ever happened to them.

“We fell back in love with the freedom of just being three musicians in a room again,” offers

drummer Joe Sansome. “Not playing to click or worrying about things not working… since then,

we’ve taken a whole new approach to how we do things. We went back to basics. It has to feel

natural, it has to feel real. If I have to think too much, it puts me off. That’s goes for life in

general!”

Released last November, lead single Friendly Fire served as the first taste of the self-titled EP

coming this April, where the trio have redistilled their music to its very core. Inspired by the sonic

purity of bands like Nirvana and QOTSA, whose sense of sheer honesty made them stand tall

among countless peers, follow-up single Renegade could be the heaviest song Reigning Days

have ever written. And the rest of the EP, produced by Jamie Evans (Mexicolas) and mixed by

Ade Bushby (Foo Fighters/Muse), lives up to the arena-conquering promise of the anthems

released in its anticipation. Chemical is dark and introspective, with Dan baring his soul and

making his guitar sound like a malfunctioning robot struggling to comprehend its place in an

organic world, while bassist Jonny Finnis fills our ears with thick rhythms that never cease to

hypnotize. Another standout track is Crazy Horse, which came from a concept inspired by

negative influences in life which facilitate downward spirals without actually causing them…

“I was in a dark place,” admits Dan. “I was exploring the idea of being with someone who’s

completely poisonous for you and gets in your head. Not makes you do things, but rather opens

up a side of you that you don’t necessarily like. It’s probably like being hooked on crack… so

welcome to the Crazy Horse saloon. We’ve all been in relationships like that, losing your shit

over something so simple. So when I reference a ‘rock’ in the song, I’m talking about her as a

drug-like influence. And Friendly Fire was inspired by the ‘fame’ industry, how you can go from

being someone really loved one minute and then shat on the next. We’ve spent a lot of time in

LA, walked past people who once had massive dreams become washed up wannabes with just

a trolley to their name. It’s people in your own industry turning on you.”

It might sound like everything is lining up quite perfectly for Reigning Days, but you’d be amazed

how much being a band from an area with no real music scene and refusing to fit into any

specific genre entirely has forced them to work even harder to make themselves heard. The trio

don’t really have favours they can call in from an extensive support network of like-minded

creatives. They’re doing this on their own terms, which by proxy means they’re pretty much on

their own…

“Coming from Devonshire has its logistical problems,” admits Jonny. “If you’re in London, you

hear about other nights and you can get the tube and be anywhere in an hour. For us, it’s a five-

hour drive in the van, £200 in fuel and then back again after the show. You’ve got to weigh it

up… there’s more to think about. But even if there are just 50 people there, we’re happy. We

don’t really fit into a bracket, it’s not like we’re a hardcore band that will definitely get invited to

play ‘This Is Hardcore’ Festival, you know? That imposes as many problems as the benefits we

get out of it...”

“People get confused too,” adds Dan. “If they can’t instantly go, ‘That band’s in that scene!’

sometimes they’re not sure whether they can like it or not… which can be interesting at festivals

ha ha! We’re not pretending to be something else with great theatrical display, we’re just being

ourselves and going out on a limb! I don’t really like the term genre. You get judged on

preconceptions before you’ve been heard. That’s why we always look at each other when

people ask! To this day, we still wouldn’t know. If you wanted to be pedantic, you could probably

try and ‘subgenre’ every track on the EP. We know we’ve made life harder for ourselves, we

don’t want to tag on the tails of someone else’s band, that’s just not what we’re about…”

Sometimes in life the difficult choices are also the right ones. Refusing to be categorised may

very well be what has made the band’s 20,000 strong (and perpetually growing) army of fans fall

in love with their musical odyssey. Considering just how busy a year it’s shaping up to be, with

the album arriving just months after the EP and the prospect of high profile tours ever-looming,

all signs point to this reign being tremendously long and fruitful indeed.

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30 March
Mar 30
30th March 2018

Reigning Days headline a fantastic line up at their album release show at Nambucca in London on April 27th hosted by Camden Rocks.   Tickets here  ...

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30 March
Mar 30
30th March 2018

Reigning Days will be signing copies of their album "Eclipse" at the following records stores:   HMV Exeter Friday 13th April 2018 6pm Drift Record Store , Totnes, Saturday 14th April 2018 2pm  Phoenix Sound, Newton Abbot, Sunday 15th April 2018 2pm...

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20 January
Jan 20
20th January 2018

Reigning Days Live Review, OLD BLUE LAST, Dec 17   "One of the UK's fastest rising bands gives us a taste of next year's full length. Having landed themselves a deal with the newly-launched Marshall Records back in March, and currently putting the finishing touches to their full-length debut, Devonshire trio Reigning Days are gearing up for the biggest year of their career so far.  Luckily the band showcasing new tunes tonight look and sound like they are more than ready to conquer the world, hammering out the kind of chorusses that turned Royal Blood into chart-topping heroes in what felt like no time at all.  "There's not a lot to say other than get drunk and enjoy yourselves", grins singer-guitarist Dan Steer whose voice blending with that of Jonny Finnis - along with some clever amp trickery also reminiscent of Royal Blood - gives Empire, Gravity and Crazy Horse layers and volume beyond what a three piece would normally be able to achieve.  New tracks including "Do You Feel?" hold up to expectation and bode well for things to come while live favourites Thrones and Friendly Fire manage to sound more deafening than ever."It's cold and a school night and you could have stayed in to get laid - so thanks for being here and we'll be seeing you next year", winks Dan before the brain burning grunge of closer Renegade.  If Reigning Days are looking to be the loudest trio straight outta Devon since the mighty Muse, they can rest assured that, based on form like this, they're well on course", Amit Sharma...

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